Dear Mr & Mrs. Seller,
I’ve noticed something funny lately. I happened to Google a couple of local agents’ names. I was really surprised that NOTHING came up. Shhhhhhh. Don’t tell them please. They are my competitors. I don’t really want you to find them. OK, OK, I don’t mind if you find them, but here is my thought for the day:
If you can’t find any trace of your Realtor on Google, do you think your agent has a strong plan for marketing your home on the web?
My guess is that he does NOT.
I am about halfway through reading this year’s Annual Technology Study from the National Association of Realtors. Again, please don’t pass that link on to my competitors.
In the last few years, Dmitry and I have focused on on-line marketing. NAR says that something like 80% of buyers begin their home search on the web. In our Oakland County marketplace, I would say its 99%. That is just my guess, based on the conversations I have with buyers. It used to be common to mail a thick packet of listing tickets to a prospective buyer. But for years now, we’ve been sending one convenient little link, with color pictures, virtual tours, etc. Buyers seem to prefer the link.
I’ve said it before, I’ll say it again. Your home needs to be promoted in the places that buyers are looking. Glossy magazines are pretty, but I can tell you I’ve never gotten many calls off of those ads. The weekly newspaper? Forget it. Who wants to search through completely unorganized little boxes with blurry black and white photos that leave your hands smudged?
I’ll keep this one short. I don’t want to get preachy. But please, before you list your home, at the very least, Google your agent’s name. If you don’t find anything, you might want to give me a call. I would be happy to help you find your next agent no matter where you are in the United States.
[tags]internet marketing, real estate websites, google[/tags]