I’m not the only agent who has observed that there are fewer and fewer agents visiting homes during our weekly board of Realtors tours. These tours, typically on Tuesdays and Thursdays in Oakland County, are designed to invite Realtors to come through the new listings. There could be lots of reasons that attendance is fizzling. Certainly listing inventory is high right now. And it is summer, so is everyone taking a break. I don’t think so.
But what can we do about the fall off in attendance? Should we do anything? The Birmingham Bloomfield Realtor Network has gone to truly elaborate ends since last November to coax agents in to our listings. Sponsors have given away lots of goodies, we served food, we’ve offered shopping. And the results have been good. But there is no way we could do this any more than once a month. It is too labor intensive, and if it were done more frequently people would stop showing up, because it would become ordinary.
Yet regular open houses and broker opens are getting almost no attendance. It is frustrating to sit there for three hours and have nobody show up. 3 of our most recent 4 open houses have had nobody at all show up.
I have long wondered how important it is that people or agents come to these open houses. Yes, buyers and agents need to see homes in order to buy them. But I have the feeling that on-line marketing is beginning to replace much of the schlepping around that we all used to do prior to a home sale. Homes are certainly getting eliminated and selected based on photographs and other methods of marketing. We know that our listings are getting viewed on the web because we can track the hits to the sites where we showcase them. If people are interested, they will schedule a showing when they want to see it, not during the random 3 hours that we happen to be sitting there.
There is the convenience factor too. My websites are open for 24/7 viewings. No need to schedule with the other agent and the home owner to find a convenient time for everyone. Just visit or Oakland County MI real estate site or our Birmingham MI real estate site and you will find lots of information about our listings and all the MLS listings as well. I am officially declaring the death of the Sunday open house.
[tags]open houses, marketing homes[/tags]
photo by Macieklew