On Tuesday this week, our group of 9 top producing Realtors in the Birmingham Bloomfield Realtor Network held another of our broker tours. Dmitry and I held open our brand new listing in the Estates Section of Bloomfield Village that we had just put on the market the day before for $1,650,000. I can’t tell you how thrilled we were to have more than 70 agents through along with 5 non-Realtors!
70 agents is a huge number, and our sellers were equally elated when I called them with the good news. When I got back to the office I spoke with an agent from Max Broock who held open a home at the same time (but not on our BBRN tour) and she was happy to have had 7 agents through her house. Frankly I was happy for her that she had 7, as I have had broker opens with 1 or 2 people over the course of 3 hours…
Results? Yep. Today we have 2 showings on our new listing. The feedback was great and people really liked the house. Others said they had clients to bring back!
Congrats to the agents from Weir Manuel in Birmingham. The BBRN will be providing the whole office with a catered lunch as thanks for their wonderful turnout Tuesday morning.
We’ve cut down our BBRN tours to 6 in 2008. I can honestly say that it is one of the strongest tools we have for getting agents to preview a home. What seller in today’s market would not want 70 agents passing over their doorway in one morning? I am happy to have this as a part of our marketing plan.
Last week the BBRN agents gathered together to tour our own listings. 9 of us carpooled and walked through a couple of each of our newer listings and the feedback we gave each other was great. It was really like having a team of consultants with us as we all shared our thoughts with the listing agent about experiences we were having in the same neighborhood, same price segment, etc. It also gave each of us some wonderful homes to consider for our buyer clients.
This week I had a comment on my blog from Gerry Burke, the newest owner of Hannett, Wilson, Whitehouse. Gerry complimented me for thinking outside of the box in a challenging market. The BBRN is just one of the tool we have to push the envelope for our clients. In today’s market that is just so important.
[tags]birmingham mi real estate, bloomfield hills real estate, bloomfield village[/tags]
Photo by Victoria Peckham