HGTV recently aired a special program entitled “25 Biggest Real Estate Mistakes” which featured experts in all aspects of real estate: agents, mortgage lenders, home inspectors, flippers and stagers. The experts opined about the top reasons a listing lags on the market. Catch the full list here. Better yet, watch for a rerun on HGTV.
The usual suspects were included:
- overpricing the house,
- not providing easy access for showings,
- overdoing the remodeling for the area,
- not marketing your property, etc.
The #1 Biggest Real Estate Mistake?? “Failing to Stage and Showcase Your Home.” This validates the home stagers of the world!
A quote from the HGTV website:
“When you are selling your house, you have to really look at it objectively and think about it from the viewpoint of the house hunter. Make minor enhancements to the house and maybe hire a professional stager to come and arrange your furniture. Staging is about decorating your house for the buyers’ taste, not yours. A great place to start is with the front of the home and the main entryway. Home staging is designed to increase the potential selling price and reduce the amount of time the house stays on the market.”
There you have it. Stage those listings! It is the most efficient and cost-effective marketing tool available to Realtors and home sellers.