Gary Keller, one of the country’s top brokers and author of best-selling book “Shift: How Top Real Estate Agents Tackle Tough Times” was on ABC’s “Good Morning America” last week. Mr. Keller gave his opinion on how to increase your chances of selling in this market.
Tip #2? Stage it! Condition and presentation still matter, even if the listing price is low. “Price gets you interest, Staging gets you offers.” Mr. Keller is a wise man!
No one that I have spoken to, however, agrees with Tip #5 which is “Be there. No one can answer questions about the schools and neighborhood like the seller.” Most feel that having homeowners present makes for an uncomfortable visit.