A Brilliant Move: Bloomfield Hills
Published May 19th, 2007 in Bloomfield Hills MI Real Estate, Metro Detroit.
Bloomfield Living: A Brilliant Move is a community open house designed to highlight the great homes, schools and services available in Bloomfield Township.
The event is Sunday, May 20 from 12 pm - 5 pm, with a Welcome Center at Conant Elementary School (4100 W. Quarton) and many fine open houses throughout the township. We’ve heard that over 200 homes are participating in the program. We will be at 2480 Lost Tree Way, near Square Lake and Squirrel, and right across from the award winning International Academy.
Technorati Tags: brilliant move, bloomfield hills, lost tree way
______________________________________________________________Written by Maureen Francis
SKBK Sotheby's International Realty, 248.430.4450
Visit Website
Search for homes in Oakland County
_____________________________________________________________
A “brilliant move” is a great idea. Good luck with your open house. Re: Lost Tree Way… I always wonder how certain streets get their name.
“A Brilliant Move” may have been a brilliant idea but the follow-up - particularly by BHSD - has been less than brilliant.
I understand that the goal of this event was to draw people to the presentations made at Conant. HOWEVER, much like the real estate agent who dismissed Maureen as merely a blogger, the use of the Web for the sole purpose of drawing people to a live event of this nature shows the same outdated thinking.
Many people today begin their search for a house on the Web; the percentages of people who comprise the target demographic for “Bloomfield Living” are higher than average in that respect. YET, no information was posted on the ‘Brilliant Move’ web site about the houses open for this event - before or after the fact. Nor was any of the information presented about BHSD and Bloomfield Twp available online. The Brilliant Move web site only has links to the respective web sites for BHSD and Bloomfield Twp, without offering a condensed version of the information about each.
YET, the ‘Brilliant Move’ web site is still advertised, with an active link, on the ‘Move in Michigan’ web site and the site itself remains active, without any updated information. As a frequent user of search engines, nothing annoys me more than to find such a dead or static site. When I encounter such a site offering products for sale, I usually bypass it since, to me, it demonstrates a lack of commitment to one’s product by the seller.
Yes, I did contact BHSD with my suggestions. All I received in response was several terse emails from which I inferred BHSD was not interested in what a current client and member of its target market thought (much like last month’s bond proposal).
Anyway, great blog. I hope your Open House went well.
Pete,
I too was frustrated that there was no information about the homes on the web site. There should have been. The signs should have had the URL and the date of the event on them. The participants, like me, should have had a list of the other participating homes with maps that we could hand out so that people could start whereever they wanted. I have no idea what kind of info was handed out.
I work on organizing events like this every month to promote my listings for the Birmingham Bloomfield Realtor Network, so I know what it takes to put this kind of thing together, though I have never done anything on this scale.
I appreciate the efforts that the organizing committee made and was very glad that they called me after the event for my feedback. I shared with them what I am telling you now. Yes, things could have been done better. Still, I applaud the effort and am glad that I was able to be part of it.
If the whole thing was just to get people to come to the live event at Conant, I am disappointed.