Quite often, home buyers and sellers are cavalier toward picking an agent to represent them in a real estate purchase or sale. They will use their Aunt Matilda even though she lives 90 miles away and sells 1 house every 4 years. Or they will call the first person in the phone book. We’ve seen it all.
Personally, my favorite clients are those who understand that buying and selling a home is a business decision. They will read our blog and learn about how we work. They look over our websites and consider how we present our listings. Then they call us and we have a long conversation about the market, their home and their goals. We discuss our marketing plan and the things we will do to bring about an offer. Sometimes this conversation will role into two or three meetings, as they ask more questions and get a better grasp of the market and a higher level of comfort with us.
Long or short, we love that dialog. We understand that this is most people’s largest financial transaction. We like them to go into it understanding that what we do is different. Often these people have come to us looking for a new agent after their home has gone unsold. We want them to feel comfortable with their choice.
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Written by Maureen Francis
SKBK Sotheby's International Realty, 248.430.4450
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